Though its state-of-the-art prowess isn’t in the name of safety, but rather in its all-terrain capabilities. Over the years, the Range Rover also evolved into a technological and innovation leader in the premium-luxe SUV space. More luxurious than ever, the six-figure SUV edges firmly into Bentley territory on the top trims. Redesigned last year, the 2023 Range Rover gets few changes beyond the arrival of the plug-in hybrid P440e. Despite their efforts, the Range Rover continues to fend them off while taking a run at ultra-luxe rivals like the Bentley Bentayga. But other premium brands caught on the SUV bandwagon, spawning rivals like the Cadillac Escalade, Mercedes-Benz GLS, BMW X7 and, more recently, Jeep’s Grand Wagoneer. Only the Mercedes-Benz G-Class came close and remains somewhat close in terms of off-road capability, luxury and status. Since then, it’s mostly been in a class of its own. ![]() It wasn’t until the 1990s that the Range Rover truly began to embrace its luxury SUV persona. Otherwise, buyers can still upgrade to the extra-chic Autobiography trim, a 500-horsepower BMW-sourced V8 and a long-wheelbase variant with an optional third row. For 2023, the ultra-posh Rover gains nothing more than the plug-in hybrid P440e and SV variants as promised, alongside a few color availability changes and (of course) price hikes ($107,975 for the base six-cylinder P400 SE versus last year’s $105,850). ![]() Its use is ubiquitous among the affluent, earning its spot in driveways of Hollywood’s jet-set to even British Royalty.īut as high-dollar luxe utes have proliferated, stiffer competition has forced Land Rover to up the ante with its all-new fifth-generation Range Rover, launched just last year. Originally pitched as a more road-going friendly passenger vehicle compared to its early Land Rover Series II (grandfather to today’s Defender) in the 1970s, it’s evolved over five generations to become one of the world’s most opulent, capably versatile and sought-after specimens in all the land. For over a half-century, Land Rover’s flagship sports utility vehicle, the Range Rover, set the global benchmark for the breed.
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