They gave the phrase fresh out of the oven, a whole new meaning with their unique concept of Live Kitchens. But for the Chugh family, it was literally and exactly that. Becoming a household name in today’s dynamic and ruthless F&B industry, isn’t a piece of cake. And now, with the launch of their first international store in Dubai on the cards, the journey has gone overseas!īut like most wonderful destinations, getting here wasn’t an easy task. It took the family heaps of patience, love and labour, but together they gave rise to a bakery venture that continues to prosper today. Sunita Chugh, is a constant source of strength and support, honing the business closer to perfection by furnishing valuable suggestions, opinions and ideas. Karan, Arjun’s brother, an upcoming singer, has also been keenly involved, and works persistently on the venture. Sanjay Chugh is the forerunner of the show, steering the business towards growth and expansion. When Swati, a professor of psychology, married Arjun she decided to direct her energies in on building the brand and today Arjun and Swati manage the company side by side which makes them partners not only in life but in business to. The chain currently has 200 stores in 75 cities of India. With that decision, his first retail cake store came about in 2014, the name of which is 7th Heaven. The rate and magnitude of this growth was such that he decided to take it a step further. But soon enough, his business began to grow. In the fashion of most famous success stories in the world, Arjun didn’t outright realize what this venture could potentially bloom into. Sanjay Chugh, and set up Design In Cakes, an online cake ordering service. This fascination with business and its various nuances first became tangible, when he took the plunge with his father Mr. Arjun Chugh found his passion in the field of entrepreneurship during his academic years as a student of psychology. The bridging gap between drudging through your career and acquiring lasting success, is usually finding what you truly wish to do.
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